We're motivated by the desire to achieve.

Seeme Group of companies is a full service production company based in Pakistan, Dubai & UK.
One of the most esteemed production house in Pakistan and having worked on multiple global and local campaigns; Seeme aims to provide turnkey solutions for client’s production needs. From Award winning commercials, content productions, digital content creation to live transmission for broadcast media, we have the most holistic experience to offer in terms of working with International brands and resources.
Some of our partners are Warner Brothers, Wizcraft, IIFA, Zee TV, Star TV, Jamic Films India, Bites studio Poland, NOLABEL Poland, Shotbox Czech Republic, Benetone Films Thailand, Imaj Studio Turkiye etc.

Meet The Specialists

Naveed Arshad - CEO

The CEO of Seeme Group of Companies, Naveed brings over 20 years of rich industry experience to the table. With a journey that spans from engineering to business school—and from leading Pakistan’s largest sound label to founding Seeme—Naveed is widely recognized as an institution in his own right.
Under his visionary leadership, the company has seen tremendous growth. Seeme Production is now one of Pakistan’s premier production houses, while Seeme International continues to earn acclaim on the global stage.
Expanding into original content, Naveed spearheaded the launch of SeePrime—a groundbreaking platform that has become a pioneer in short-form storytelling in Pakistan. But the journey doesn’t end here. With innovation at its core, Seeme is set to reach even greater heights in the years to come.

Seemeen Naveed - Director

Raised by Pakistan’s leading film-maker Mr. Server Moosavee, Seemeen Naveed had film-making in her genes. Starting her career with advertising; equipped with a background in art, she moved on to directing TVC’s for some of the most well known brands in Pakistan.

Shehzad Ahmed - Chief Operating Officer

With over two decades of experience in the advertising industry, he brings a wealth of expertise in Business Management and Brand Communication Design. His career spans leadership roles across some of the world’s most renowned advertising networks, including McCann, Grey, Ogilvy, and MullenLowe. Known for his strategic vision and creative leadership, he has consistently driven impactful brand narratives and business growth for clients across diverse sectors. His deep understanding of consumer behavior, combined with a keen eye for design and storytelling, makes him a formidable force in the world of brand building and integrated marketing communications.

Anil Thontia - Chief Financial Officer

Anil is a Fellow Member of the Association of Chartered Certified Accountants - UK having experience of 23+ years. He has diverse experience in Audit, Finance, Sales & Marketing. He started his professional career with A. F. Ferguson & Co - Karachi (a PricewaterhouseCoopers affiliated company in Pakistan) in ‘Audit’ function. Later he joined KPMG Pakistan in ‘Financial Assurance’ Function, leading on various advisory transactions. He was associated with Linde AG - Germany as Regional Audit Lead. At Linde, he was responsible for internal audit of various entities across Asia, Pacific and Europe. He was also responsible for reporting of Audit related statutory requirement of Pakistan.

Wassay Hassan - Executive Producer

Working in almost every aspect of filmmaking, over the years, Wassay is able to produce, direct, liaise and develop relationships with clients. He has collaborated with some of the biggest brands in Pakistan such as Olpers, Coca-Cola, Sprite, Cadbury, Tarang, L'Oréal and Garnier. Past experience includes Director at The Vision Factory and Executive Producer at Artnoir.

Nida Lakhani – Head of International Business

Graduated from the Institute of Business Management in 2010. Past experience includes Producer at Hum TV Network, SOC (Sharmeen Obaid Chinoy Films) and Dream Team Films with Amena Khan.

Madiha Majeed – Chief Corporate Officer

Madiha Majeed leads Corporate Development for Seeme Production. Known to be a power house in the media industry she brings a meticulous lens and holistic approach. Her expertise lies in complex productions and problem solving with her unique solutions and a can-do attitude. Her body of work includes significant accomplishments in revenue & profit growth, process optimization, strategic planning and augmenting the client base for the company. She is passionate about fostering purposeful relationships & building top-performing teams that share the guiding principles of passion, work ethic and create sustainable and transformative impact.

Ramsha Kohati - Senior Producer

With over a decade in media production, Ramsha Kohati excels in commercials, digital videos, documentaries, and TV shows. Her diverse portfolio, including over 100 ads, showcases her versatility and expertise. Ramsha’s work with top brands like PepsiCo, Coca-Cola, and Unilever highlights her ability to handle complex projects with creativity and precision. Her keen eye for detail and strategic approach ensure each project aligns with brand vision while captivating audiences. Ramsha’s dedication and innovation make her a standout in the ever-evolving media landscape.

Dilawar Ghafoor - Head of Line Production

Dilawar has over 23 years of experience in the showbiz industry. Starting his career with Nucleus Production House in 2001, he worked on drama serials and game shows. He became a Senior Production Manager at GEO TV, managing serial telefilms event n shows from 2005 to 2018. He joined SEEME Production in 2018 where he held roles of Line producer for commercial films.

Hammad Ali Khan - Head of Post Productions

Hammad Ali Khan is the Head of Post Productions at SEEME since 2023. Hammad's career as an editor began as early as 2007. One of his many great qualities as an editor includes his ability to nurture the directors vision while employing his own expertise and skill to deliver a film par excellence. Hammad has edited and post produced innumerable commercials in a span of 17 years. His experience and versatility in the editing arena makes him a significant part of our organisation.

SEEME PRODUCTION